The Sales Representative is a professional who initializes and manages relationships with customers.  The Sales Representative will serve as the first point of contact between HTI and it’s prospects or clients. This position will have a wide range of responsibilities including identifying and educating prospective customers while supporting existing clients with information and assistance that relates to HTI products and services. This position reports to the VP of Business Development and Operations, Shane Guins.

The Sales Representative will need to be a results-driven individual with strong interpersonal and communication skills.  The individual must have the skills to actively seek out and engage customer prospects.


This position is based out of our Horizontal Technology Office in Hockley Texas with work focused on the Midwest United States area, specifically Denver.


  • Analyze and develop new markets by analyzing the territory/market potential, track sales and status reports
  • Present, promote and sell products/services using solid arguments to existing and prospective customers;
  • Establish, develop and maintain positive business and customer relationships;
  • Reach out to customer leads through cold calling;
  • Trouble shoot customer’s drilling issues;
  • Expedited the resolution of customer problems and complaints to maximize satisfaction;
  • Achieve agreed upon sales targets and outcomes within a schedule;
  • Keep abreast of best practices and promotional trends;
  • Continuously improve through feedback
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services;
  • Coordinate sales efforts with team members and/or Management;
  • Attend trade shows and BD functions with approval from your manager; and
  • All other duties assigned by your manager.
  • Travel 80% of the time to see new or current clients


  • Proven work experience as a Sales Representative in the field of Horizontal Direction Drilling process and tools
  • Excellent knowledge of MS Office
  • Highly motivated and target driven
  • Excellent selling, negotiation and communication skills
  • Prioritizing, time management and organizational skills
  • Ability to create and deliver presentations tailored to the audience needs
  • Relationship management skills and openness to feedback

About Horizontal Technology Inc.

Horizontal Technology, Inc. (HTI) is a world leader in the supply of steering services and drilling tools for the HDD Industry and is a subsidiary of CCI Group of Companies. From engineering design to final pullback, we provide the best equipment and support the industry has to offer. We are a driving force in the continuing advancement of Horizontal Directional Drilling (HDD) and other trenchless systems.

  • HTI has an industry competitive, extended health and benefits plan.
  • Flexible work environment with opportunities to advance your career within CCI’s Group of Companies.
  • 7 paid holidays
  • Vacation accrual
  • 401(k) Matching
  • Long-term Disability

We thank all applicants for their interest. However, only those selected for an interview will be contacted. Please submit your resume to with the subject "Sales Representative; Denver"